As the COVID-19 pandemic horizon stretches onward and a return to normalcy appears ever more distant, adaptation is the only option. Founders must prepare for a lengthy economic downturn, a slower sales pipeline, extended fundraising timelines and a deeply disrupted workplace — circumstances no one was planning for at the start of 2020.
Simply staying afloat will be difficult from now into the foreseeable future, and scaling your startup will be even more challenging due to the knock-on effects of the pandemic on the business environment.
