The holiday season is an interesting time to observe marketing trends within any industry. On the one hand, consumers are shopping more than any other time of the year, and on the other hand, there’s more competition for consumer attention than ever. This means that there are more opportunities to connect with potential customers, but only for those brands with truly effective seasonal marketing campaigns.
To gauge whether your startup’s campaign will sink or swim, consider the following elements that ensure your content is valuable.
Is it simple?
The holiday season is a notoriously stress-filled time of year. There is a finite amount of time, money and mental energy that your customers have available to spend. This means one thing: Brands must choose their words carefully, get straight to the point and make the value of their offer immediately obvious.
Customers should be able to look at promotional materials and quickly deduce why they need it and how to get it (or how to participate) due to your campaign’s clear call to action (CTA). The fewer steps to participating in an offer, the better. In today’s digitalized world, people greatly appreciate simplicity, and this is especially true during the holiday season.
