If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most.
Understand the platforms
There’s definitely a science to social media. Consider what each platform can do for you and your followers. For example, I look at Twitter as an incredibly connected and trusted focus group. Instagram is a solid, stable place to communicate information and images. Creating Instagram Stories is a fun way to capture what I’m experiencing and share with people pieces of who I really am.