First mover Uber has managed to capture 90% of Australia’s ridesharing market, a Roy Morgan study has revealed, but competition is expected to heat up as Chinese rival DiDi enters the Sydney market next month.
When Uber first arrived in 2013, the service was illegal, but managed to establish its dominance before ridesharing was legalised state-by-state from 2015 onwards. Roy Morgan found that among rideshare service in an average three months, 93% take an Uber, followed by Ola (20%) and DiDi (14%) who have each gained significant shares.
Among the smaller services Bolt (4%) leads the way, followed by Shebah (2%) GoCatch (2%), Rydo (1%) and Shofer (1%).
Roy Morgan CEO Michele Levine said that Uber’s competition has moved from taxis other rideshare services in the growing sector, and customers are flexible about who they use.
