How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, who is now a successful lecturer on the Festival Project, she took a risk and turned her 14 years of event-coordination experience into Everything For Your Party, which she owns and operates herself. At the end of 2014, she threw her first party and reinvested the earnings to “plant the seed for 2015,” she says. Her business has since grown from that single event to nearly 70 recurring clients.

“Google and the internet have transformed my business.

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