You’ve invested countless hours and sweat equity getting your business idea online. You’ve established your online presence through the creation of a website (e.g. yourawesomeidea.com), and you’ve established professionalism and credibility attaching your email to that domain (e.g. [email protected]). Things are going great! You’re growing, acquiring customers and brokering relationships. But have you paused to ask yourself, “What have I done to ensure this personal time investment is not in vain?”
This question is often the last thing entrepreneurs ask themselves, but it’s actually one of the most critical questions to consider. After all, if there was one thing you could do to ensure business continuity, wouldn’t you do it?
In my experience, the answer is yes. When I speak to small business owners, the first thing I ask, even before I ask about any other security control is, “Before we get started, do you have a backup?”
Put simply, a backup is your safety net. In many ways, it’s the forgotten pillar of security. It’s what gives you peace of mind that when everything goes wrong (which you must assume always will at the most inopportune time), you know it’s there to save the day.
