Why wearable fitness trackers aren’t as useless as you think

Wearable fitness trackers will be on many Christmas shopping lists this year, with a vast range of devices (and an ever-increasing number of features) hitting the market just in time for the festive season.

But what does the latest research say about how effective they are?

Fitness trackers are trendy

Currently, about one in five Australians own one of these wearables, and about a quarter use a mobile app or website to monitor their activity levels and health. And sales are predicted to grow over the next five years.

The landscape of the market is fast changing. For years, Fitbit and Garmin were the market leaders. But Australians now favour Apple watches (used by 43% of people owning a wearable tracker) over Fitbit (35%) and Samsung watches (16%) over Garmin (13%).

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