On this morning’s WJR Business Beat, Jeff shares the success story of local entrepreneur, Matt Damman, CEO of Commando Lock.
A lifelong entrepreneur, Matt’s story with Commando Lock is an interesting one. Instead of coming up with the product idea himself, Matt went out and found a product that was being underserved, and put together a business plan to revitalize and rebrand the product.
If you’re an entrepreneur looking for a business idea, follow Matt’s lead and keep your eyes open for product opportunities that are being underserved.
Jeff and Matt discuss further in the clip below: